TIME TO MOVE ON
Still running your team on Airtable?
It just became a business risk.
Layoffs, price hikes, tighter limits — and now a new owner known for raising prices. If your team's work runs on Airtable, it's time to map your exit before you need it.
Map your path forward
A practical 10-minute guide: 5 signs your team has outgrown Airtable — and a decision framework for what to do next.
What happened to Airtable?
Once the poster child of no-code — an $11.7B valuation in 2021, Airtable was a product teams genuinely loved. Then the momentum broke: layoffs in 2022 and 2023, a valuation reset, and price hikes that pushed growing teams into plans they never budgeted for. Record limits tightened. Automations hit ceilings.
Then, in 2026, came the bigger shift: Airtable was acquired by Bending Spoons — a company with a well-documented playbook of buying beloved but lagging tools, restructuring them, and raising prices (see Evernote, WeTransfer, Vimeo). They lived off locked-in or low-awareness subscribers. Historically, changes to pricing and product direction follow within months, not years.
None of this means Airtable disappears tomorrow. But if your team's data, automations, and processes depend on it, a it has quietly become a business risk. The smart move isn't to panic — it's to know your options before you need them.
What's inside
- The 5 limits growing teams hit with Airtable — automations, record caps, per-seat pricing
- An honest comparison: Airtable vs Notion vs the alternatives (Notion doesn’t win every row)
- A simple decision framework: when to stay, when to switch
- How a no-data-loss migration actually works (2–4 weeks)
Brought to you by
Lauri Linnamäe
Notion Certified Admin
Founder of NutiHub