A Digital Trantsformation Case Study
How NutiHub replaced 12 tools with a unified sales powerhouse for Sunly
A simple upgrade from Pipedrive to a full-featured sales pipeline tool, ended up replacing 12 tools for Sunly, an international renewable energy corporation.
Siim Lääts, sales director for international renewables corporation Sunly, contacted NutiHub with a simple question: could we actually replace Pipedrive, their legacy pipeline app, with a Notion sales tool?
Yes.
Turns out, some of Sunly’s employees were already using Notion and knew it was a powerful piece of tech. However, they wisely chose not to start experimenting themselves, but turn to a pro.
We started by mapping their sales workflow and delivered a new pipeline in weeks—faster, smarter, and fully tailored to Sunly’s way of working. For the first time, the tool adapted to the teams actual workflow, not the other way around.
That success led to a natural next step: if you’re tracking new leads, why not manage existing clients in the same system? The project quickly expanded into a full-featured CRM.
But hey. Your leads and clients are in a database. So are team members who work with them, each with their own tasks and responsibilities. One thing again lead to another, and soon we had a full featured project/task manager with collaboration and supervision features.
But it didn’t stop there. With clients and leads organized, it made sense to bring in the team—assigning tasks, tracking responsibilities, and enabling real collaboration. Soon, Sunly had a robust project and task manager, supporting everything from running marketing campaigns to constructing solar farms. All core business operations were now managed in a single ecosystem.
All right, now you have tasks, clients, leads, team, and projects – from running campaigns to constructing solar farms – all in one ecosystem.
What about all the documentation with crucial project data, technical documentation, not even speaking of campaign materials and marketing copy? It’s all there, for sure, but where exactly? Countless folders in all variety of boxes, drives, HDDs, inboxes? And once you locate it, are you sure it’s the latest version? Enter Document Hub, integrated to the same all-in-one workspace.
After many “but hey…!” momenbts later, we had ended up consolidating…
- Leads pipeline
- CRM
- Project management
- Task management
- Contact log
- Meetings & decisions infosystem
- Notes
- Employee database and OKRs
- Product management
- Construction data management
- Document hub
- Resources hub
…into all-in-one, familiar workspace, all interconnected, all teamork-enabled.
Sales pipeline had turned into AI-empowered sales team powerhouse
This is 12 fragmented tools and 9 crucial data sources consolidated into one, interconnected, teamwork-first ecosystem. This is also a lot of legacy software like Asana, Pipedrive, Trello they could let go of. No more data siloes, no more licensing costs, no more training and onboarding costs.
The impact? Sunly salespeople got the toolkit that enabled them to work in sync, without tool and data grind, information falling between chairs. In a fast-paced and demanding environment, small savings from eliminated context switching, information search etc amount to a saving of several hours per employee every week!
